Hotels are looking for better ways to gain that special USP and an extra ounce of competitive advantage as per new hotel brands appear. Here we mentioned three tips and ideas for hotels looking to give their brand a memorable edge.
If you observe different luxury Hotels, you’ll notice each property has the same architectural exterior design. Each hotel has its own unique style and design that makes it instantly recognizable. The design’s uniqueness is measured by the reviews of customers, if it is frequently shared by guests and popular pages across social media.
While not all hotels can realistically and easily refurbish their entire architecture, rooms can be designed in a unique style, or unique pieces of art could hang in the hallway of each hotel, for example.
Something unique, and ideally shareable is ideal for establishing a recognizable and memorable brand.
Your brand guidelines should be clear and effective so that your hotel is instantly recognizable across the board. It must be ensured that you use the same logo, font, color scheme and design templates everywhere whether it is posted on social media, website pages, and brochures, to email signatures, business cards and stalls, etc.
If any luxury hotel has a fabulous black and gold website, but post horrible graphics and images on their Instagram page, then it creates a problem of poor communication and also affects the brand image of hotels.
Unique line of products
Does anyone remember the enjoyable piece of chocolate left on your pillow that you’d savor each night you spend in a Marriott hotel? This is the best example that shows branded product adds an extra dimension to the brand, and making each guest’s stay ever-so-slightly more enjoyable and memorable.
It doesn’t have to be chocolate, but a range of hotel-branded products that guests either enjoy on the spot or take home with them is a great way to extend your brand. A few ideas include branded toiletries, biscuits, coffee or tea, sweets, champagne or beer, water, slippers, eye-masks, earplugs, or books, etc.