4 New YouTube Features and How Marketers Can Leverage Them

When talking about video marketing, YouTube comes naturally into the discussion. This video-sharing website is very important for marketers these days. In fact, 10 million viewers visit this site to watch videos every day and share them online through social media and mobile devices. A compelling video is one of the best marketing tools to attract customers and generate their interests. It does not only add a whole new dimension to the marketing mix but it also makes your product stories, features, or company history more interesting.

  1. Improved Content:-

Comments are more important for both marketers and users, as they are a great way to communicate with your viewers and audience. It also allows you to find more information about a topic, get feedback and of course to hunt for new ideas. However, spammy comments are simply a distraction for most users. Realizing that users don’t want to see such comments when viewing and sharing videos, YouTube goes for a cleaner layout by introducing the ranking system to lower the visibility of the spammy comments. This helps marketers not only to reduce trolls but also get rid of those nasty commenters who just pollute the comment thread without offering any insight or value to the discussion.

  1. Subscriber Notifications:-

It has been found that billions of viewers watch videos on YouTube every day. There is no denying that this video-sharing website has billions of extremely loyal followers that marketers can tap into when they use this channel properly. By using the new subscription notification feature marketers and content creators can let their fans know whenever they update a new video.

  1. Easy Access To The Subscription Feed:-

Using the subscription feed, marketers and content creators can see who is watching their video content on YouTube. Its new subscription feed makes the task even easier by allowing you to quickly access the feed and update the YouTube mobile app. Teamed up with the subscriber notification feature, this easy-to-use subscription feed of YouTube will help your subscribers stay on top of your all latest content.

  1. A Better and Faster Creator Studio App:-

The Creator Studio app from YouTube is being designed to simplify mobile channel management. As the popularity of mobile continues to increase, this feature will be extensively beneficial for marketers and business owners these days. You now have more analytics tools to gain valuable insight. This, in turn, will help you make more informed decisions and improve your engagement with viewers. The YouTube team is also working to make the Creator Studio app even faster. Better yet, they are also adding some of the most user-requested features including new notifications to help marketers take action immediately.


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