Social media marketing requires strategy and creativity. Today, 97% of marketers use social media and 78% of the salesperson use social media to sell their products and services. However, not all businesses use social media because they are not aware of the benefits provided by it. Keep reading if you want to learn how social media marketing helps build your business.
Create brand recognition
Gaining brand recognition is the most important and difficult task for any business. Because consumers want to buy only those brands they know or recognize. Social media helps businesses for easy and effective brand building. Social media marketing has a great benefit over traditional marketing strategies because it can get your brand in front of people more quickly and easily. The audience looks at your brand when they are aware and thinking about your brand or product.
Generate A Conversation Around Your Brand
A brilliant social media marketing strategy will generate more conversations about your brand, products, and partners. Take this example from PlayStation. A simple post saying congratulations to Naughty Dog for its success generated feedback on the game.
Connect With Your Audience Through Social Listening
Social listening means to monitor social conversations on certain topics. It helps you to understand what is important for your audience and what trends are followed by your audience. You’ll learn about what they’re struggling with, which can help you create content addressing those pain points. You can also identify the tone and language that your target audience uses.
Tell Your Brand’s Story
Social media is the best platform to share your brands and stories with a targeted audience. Interesting and effective stories have a great impact on your brand’s image. You can create attractive stories and simple or extensive stories to attract more visitors but it depends on what you think.
Gather Data From Audience Research To Improve
Audience research is similar to social listening. It searches the keywords your audience will be using, but it’s more focused on your specific product. You can use social media marketing to gather this kind of information. To view the insights on your Facebook page, simply go to the page that you are the admin of and they will be next to your cover photo. Twitter will have an option to view the insights of every tweet you post at the bottom of each tweet.
Build Customer Loyalty
Customers only follow and interact with those popular brands they like the most. But what’s interesting is that 53% of customers who follow your business are likely to be loyal to your business specifically. It’s an obvious direct correlation: If customers follow you, they are more likely to choose you versus your competition. Furthermore, if they’re loyal customers, they’ll increase your traffic.