Digital marketing is made from plenty of moving parts – SEO, social media, marketing automation, PPC, and more.
Digital Marketing Trends:
- VoiceSearch: Voice search becomes very crucial as Google voice search queries have gone up exceptionally high in recent years, so it is imperative to have the knowledge of these unprecedented developments and to work by incorporating them into your digital marketing strategy.
Social media is a huge part of online marketing. These platforms have taken note of the very fact that folks are using them to buy, and have made it easier for merchants to sell via social media.
Immersive Tech like AR and VR:
Augmented reality (AR) and computer games (VR) have exploded in popularity over the past few years and are quickly becoming one of the highest marketing trends. While VR was more popular for an extended time, it’s predicted that AR will outpace VR in 2020 and by 2021, VR won’t be ready to catch up.
91% of buyers are trying to find more interactive content online and in 2020, content marketing will shift its focus to offer the people what they need. Shoppable posts, AR/VR, 360-degree video, quizzes, and polls are just a couple of samples of interactive content.
Personalized marketing is where it’s at in 2020. Consumers are uninterested in seeing generic ads that will not have anything to try to with them. People generally change the channel when commercials are on (that’s if we still have cable) and pay extra to music streaming services to avoid ads. Traditional advertising and generic commercials are increasingly ineffective.
Influencer marketing has been around for several years now, and it’s not departing any time soon. Influencers won’t be huge celebrities or “internet celebs” with tens of thousands of followers but now, companies are turning to people with much a smaller social media following to be influencers. Leveraging influential people on social media allows you to succeed in their audience with a voice that they trust.
Social Messaging Apps:
Social media apps like Facebook Messenger, WeChat, and WhatsApp aren’t only for messaging friends anymore. These apps are getting popular ways for businesses to speak with their customers.
8) Visual Search:
Visual search can take the user experience to a completely new level: People can upload a picture to conduct an inquiry and obtain more specific results.
Digital marketing is consistently changing and that we think the above tactics and concepts are getting to be huge game-changers in 2020. You want to keep looking ahead and strive to embrace new technologies, tools, and methods to realize a foothold over your competitors.