1) Make Sure You Understand YouTube Algorithms:-
In 2012, view count was the only metric that mattered for popularity on YouTube. Later, they have added machine learning to their recommendation system. In 2019, the platform concentrates on content quality and monetization.
YouTube algorithms are constantly changing and they have nothing in common with those of Facebook or Instagram. To succeed here, you need to:
(i) Create and upload videos regularly.
(ii) Work with organic search.
(iii) Follow YouTube trends and react to them.
(iv) Respond to the market changes before it’s too late.
(v) Think of the audience but remember that you work with the machine.
2) Set Marketing Goals and Learn Your Audience:-
Before creating a content strategy for your YouTube channel, make sure you understand its goals.
Your YouTube content strategy will highly depend on your marketing goals. Also, make sure to learn your target audience inside out: you need to know what they need to come up with the relevant content for them.
The Analytics tab of your YouTube channel gives tons of info about the audience. In here, you’ll find quantitative insights on their behavior (view counts, average watch time, interaction rates) as well as valuable data on their demographics (age, gender, devices they use to watch your videos, etc.).
3) Create a Content Plan for YouTube:-
Once you’ve defined the goals, you need a content creation strategy for your YouTube channel. As Google says, “before making videos, create a content plan to ensure that your content both meets your brand’s goals and engages your intended audience.”
Regardless of your marketing goal, your video content should cover all stages of the sales funnel: it should attract users, engage them, nurture, and convert. Because a well-structured content plan will help you communicate the right message to the right audience.
4) Optimize Your Every Video for Better SEO and Engagement:-
And now, for the most interesting part: Given that YouTube is a search engine, think of an advanced SEO for your content to get views and win the audience.
Optimize titles with keywords, but make sure they are relevant to your video topic. YouTube’s keyword tool can help you choose the right keywords for titles. Subtitles and closed captions are your advanced options to boost YouTube SEO.
Your video description should include relevant keywords too. Make it clear for the audience what your video content is about, and don’t forget to include a link to your website and social media accounts.
5) Promote It Like a Boss and Analyze the Results:-
Engaging content and relevant videos are all well and good. But if you want the audience to see them, work hard on promotion.
Try YouTube advertising or cross-promotion. Search the most relevant channels by keywords in your niche, find those with most subscribers, and pitch them, offering your video content.