Grapple to rank in Google, despite spouting all of your efforts into your content?
SEO can be categorized into two subcategories:
On-page SEO and Off-page SEO.
Most of the people see Off-Page SEO just as Link Building, But it is not just enough. Off-Page SEO illustrates any endeavor taken outside a website to boost up its search engine rankings. Link building or Link creation is just a part of this.
On-Page V/S Off-Page SEO:
On-page SEO (also referred to as “on-site SEO”) is the practice of optimizing website content for search engines and users. Simply on-page SEO it constitutes optimizing title tags, content, internal links, and URLs and UI/ Coding. On-Page SEO is slightly different from Off-Page SEO, which is optimizing for This is different from off-page SEO, which is optimizing for the conspicuous that happens off your website.
Why is Off-Page SEO important:
Google takes into consideration lots of off-page factors when conclusive if and where to rank web pages. Links are one of these factors, but there are some other factors too. For that sense it is a challenge to rank higher just of your content alone.
In normal words, Off-Page SEO supports search engines to let us know. What other people think about our firm, product and website. Even having a few links from secure and well-built, relevant websites with high levels of authority will increase your chance of ranking higher.
Off-Page SEO Activities:
A few off-page activities are:
- Brand mentions
- Guest Author
- Image Submission
- PDF Submission
- Social Bookmarking / Website Promotion
- Content Marketing / Web 2.0 Submission
- Question / Answering
Benefits Of Off-Page SEO:
There are three main benefits to off-page SEO. It’ll help increase your SERP rankings, it’ll help increase your PageRank and it’ll assist you to get more exposure for your website:
Increase your SERP:
SERP (Search Engine Results Page) rankings figure out how far up your website ranks on Google’s results. The upper you rank, the more likely users will see your website once they do specific searches, which suggests that they’re more likely to click on the link to your website. So by increasing your SERP, you’ll undoubtedly increase your CTR also.
Increase your PageRank:
It’s easy to mistake the PageRank because of the SERPs. Your SERP rankings are essentially the ranking of your website on the results page, after all. Your PageRank is a completely different thing though. PageRank may be a numeric measure Google gives to every individual website on your website that supports the amount and quality of the links for every page.
Increase your website’s Exposure:
More exposure is what you would like, since more exposure improves the probability of getting more visitors and more customers. By using off-page SEO to extend your page ranking, which helps to extend your SERP rankings, you’ll find yourself increasing the exposure of your website, thereby drawing even more traffic to your website.
Off-page SEO might sound harder than on-page SEO because many off-page factors aren’t entirely under your control, but that’s the entire point. The harder something is to earn, the more reliable it’s as a ranking factor. It’s also important to notice that traditional online and offline marketing activities can indirectly influence many of the factors above.