Starting or expanding a brewery requires significant investment, and purchasing used equipment at an auction can be a cost-effective way to acquire high-quality brewing tools. However, if you’re new to the auction scene, it can be overwhelming. Understanding the process, knowing what to look for, and having a solid bidding strategy can make all the difference.

In this guide, we’ll walk you through everything you need to know to ensure your first brewery equipment auction is a success.

1. Understanding Brewery Equipment Auctions

Before diving in, it’s essential to understand how brewery equipment auctions work. These auctions can be held online or in person, offering brewing equipment from small-scale fermenters to full brewing systems. Auctions usually occur when breweries upgrade, close down, or liquidate their assets.

Types of Brewery Equipment Auctions

Online Auctions – Conducted on platforms. You can browse listings, place bids remotely, and track auction progress.

Live On-Site Auctions – Physical events where bidders attend in person. You can inspect equipment firsthand before bidding.

Sealed-Bid Auctions – Participants submit confidential bids, and the highest bidder wins.

Government or Liquidation Auctions – Breweries shutting down or overstocked distributors selling excess equipment.

Each type has its pros and cons, but online auctions provide the most convenience for first-time buyers.

2. Researching & Finding the Right Auction

Not all brewery equipment auctions are the same. Some feature high-quality equipment, while others may have outdated or heavily used items. Research is crucial to ensure you find an auction that meets your needs.
Where to Find Brewery Equipment Auctions

Auction Websites – Platforms specialize in used brewery equipment.

Brewery Industry Forums – Sites like ProBrewer and homebrewing communities often share upcoming auctions.

Social Media & Networking – Facebook groups, LinkedIn, and brewery networking events can provide auction leads.

Local Liquidation Auctions – Check with local auction houses that handle restaurant or brewery closings.

By monitoring multiple sources, you’ll increase your chances of finding high-quality equipment at competitive prices.

3. Preparing for the Auction

Proper preparation ensures you don’t waste time or money on unnecessary purchases.

Steps to Prepare:

Set a Budget – Determine how much you’re willing to spend, including any potential repair costs.

Identify Your Equipment Needs – Make a list of essential equipment like fermenters, kettles, chillers, and kegs.

Understand Equipment Conditions – Read descriptions carefully to see if the equipment is “as-is” or refurbished.

Check for Additional Fees – Auctions often charge buyer’s premiums (typically 5%-15%) and handling fees. Factor these into your budget.

Inspect Equipment (If Possible) – If the auction is in person, attend the preview day to examine the items. If it’s online, request more pictures or details.

4. Bidding Strategies for Success

Bidding at an auction is a game of strategy. Overpaying or bidding emotionally can lead to unnecessary expenses.
Best Practices for Bidding:

Start with Small Bids – Avoid jumping in with your highest offer. Begin low and gradually increase your bid.

Know the Market Value – Research how much the equipment costs new and used to avoid overpaying.

Set a Maximum Price – Stick to your budget to prevent impulse bidding.

Wait Until the Last Minute (For Online Auctions) – Placing bids near the auction’s closing time can prevent bidding wars.

Watch for Automatic Bidders – Some auctions allow auto-bidding, where other buyers set a maximum price in advance. Keep an eye on their bid patterns.

Be Prepared to Walk Away – If the bidding goes beyond your budget, be willing to step back.

5. Evaluating Brewery Equipment Before Buying

Purchasing used equipment comes with risks. Make sure to evaluate the quality and condition before making a purchase.

Key Factors to Check:

Age & Usage – Older equipment may have more wear and tear, increasing maintenance costs.

Brand & Manufacturer – Well-known brands like Blichmann, Ss Brewtech, or DME Brewing Systems tend to be more reliable.

Signs of Wear – Look for rust, dents, or missing parts.

Functionality – Ensure the equipment is operational or understand what repairs might be needed.

Compatibility – Check if the equipment fits your existing setup and space.

6. Winning the Auction & Completing the Purchase

Once you win the auction, there are a few final steps to complete the transaction smoothly.

What to Do After Winning:

Review the Purchase Agreement – Understand the terms, return policies, and warranties (if any).

Arrange Payment – Most auctions require immediate payment via credit card, wire transfer, or certified check.

Organize Transportation – Brewery equipment can be large and heavy. Ensure you have a plan for delivery or pickup.

Inspect Upon Arrival – If possible, check the equipment when you receive it to confirm it matches the listing.

7. Avoiding Common Auction Pitfalls

Many first-time buyers make mistakes that cost them time and money. Here’s how to avoid them:

Mistakes to Avoid:

Bidding Without Research – Buying on impulse can lead to regret. Always research before placing a bid.

Ignoring Additional Costs – Transportation, repairs, and auction fees can add up quickly. Factor these into your budget.

Buying More Than You Need – It’s tempting to grab a deal, but only purchase equipment you truly need.

Overpaying for “As-Is” Equipment – If the seller states the item is “as-is,” assume repairs may be needed.

Missing Auction Deadlines – Auctions have strict payment and pickup deadlines. Missing them could result in penalties or loss of your item.

8. Maximizing Your Brewery Equipment Investment

Once you’ve secured your auction wins, it’s time to make the most of your investment.

How to Get the Most Value:

Refurbish & Maintain Equipment – Clean and service equipment to ensure longevity.

Resell Unneeded Items – If you purchased a lot with multiple items, consider selling extras to recoup costs.

Optimize Your Brewery Layout – Ensure your new equipment fits well into your brewing space.

Network with Other Brewers – Build relationships with fellow brewers for future auction tips and equipment deals.

Attending a brewery equipment auction for the first time can be exciting and cost-effective if you approach it with the right strategy. By researching auctions, preparing a budget, bidding wisely, and carefully evaluating equipment, you can secure quality brewing tools at a fraction of the cost of new equipment.

Avoid common pitfalls, plan for transportation, and maximize your investment to make your brewery auction experience a success. Whether you’re starting your first brewery or upgrading an existing setup, auctions offer incredible opportunities—if you know how to navigate them.

With careful planning and smart decision-making, your first brewery equipment auction experience can be both successful and rewarding. Cheers to finding great deals on your brewing equipment!